Why You Need Business Intelligence For Success

Why You Need Business Intelligence For Success

In the modern age, the average budding business cannot maintain sustenance without business intelligence for business and analytics. Data is gold, but how to smelt and make sense of it is where the treasure lies. Essentially, that’s what business intelligence is all about. Finding a way to make data actionable in the most efficient manner to inform business decisions. Though the definition of B.I is often confusing as it overlaps with predictive analytics.  So, why would you actually need any form of business intelligence in your enterprise?

Business Intelligence Vs Business Analytics

Put simply, Business Intelligence (BI) is a combination of business software tools, technologies, applications, and processes. These tools help companies gather, integrate, analyze, and translate raw data into insightful and actionable business information. Typically, business analytics is majorly about capturing data and leveraging tools and technologies to examine business change in the future. Additionally, the impact of the data on the business, and what actions the company can take to make those changes. Additionally, Business analysts leverage technical skills, strategic thinking, and business acumen to turn data into insights. Then later insights into business decisions.

Differences between both variations

Although, both business techniques focus on data, there is one important difference between the two. In retrospect, business intelligence is the first step of collecting data and visualizing it before business analytics, while both go hand in hand. As a matter of fact, B.I provides methods to effectively run a business, while B.A changes and implements different business strategies to increase productivity and profitability. So ideally, B.I is a part of business analytics, thus business owners typically derive more benefit from analytics. Specifically, business analytics focuses on using the latest Big Data technologies and algorithms. Though in most cases, Business intelligence professionals are known as B.I analysts.

Why Business Intelligence and Business Analytics?

Generally, Business Intelligence (B.I) enables businesses to make better actions by basically understanding what happened and how it happened. Furthermore, it guides planning and execution by availing insights and reports on the status of key business metrics and their progress. Likewise, Business analytics is all about gathering data, measuring business performance, and creating valuable inferences. All for the purpose of helping a company make informed decisions about the future of the business through various statistical methods and techniques.  Additionally, Business Analytics allows companies gain insight into their performance, which gives them a competitive advantage.

What is Business Intelligence Software?

B.I software is generally a set of tools used to retrieve, analyze, and translate data into useful business intelligence. Such software normally includes data visualization, data warehousing, dashboards, and reporting. In comparison to competitive intelligence, business intelligence software draws internal data that the company creates rather than external data.

Furthermore, B.I Analysts use pivot tables in the form of reports and dashboards.  For instance, Power BI from Microsoft and Sisense Analytics are common business intelligence platforms. Power BI, in particular, enables users to aggregate, analyze and present the information they need to make better, smarter business decisions and develop actionable plans and strategies. Power BI is currently in the top 10 business intelligence apps worldwide.

 Competitive advantage

Generally, as a small business owner, B.I tools can allow you compete with larger companies. Enabling you gain similar insights into similar markets, and the business environment. The benefits of B.I are beyond question when it comes to cutting costs and increasing revenue. Furthermore, reducing risk, accelerating decision-making and action, and improving the visibility of data in your organization. Additionally, B.I allows you later build reliable, reusable models for your data to ensure unified reporting and analysis in your organization.

Different needs

Unlike many business-focused analytics solutions, Power B.I combines all of your data analysis visual needs into a single platform. In addition, the value of Power B.I is scaled to different needs, from 10 users to thousands.  Power BI works for all types of data visualization, including marketing, sales, finance, human resources, and other areas of your business. From customer behaviour, sales trends and predictive behavioral models, Power BI can inform your future marketing campaigns. Or help you identify the most favorable product recommendations.


Lastly, using B.I and B.A allows companies examine their industry’s market conditions and their internal processes. Furthermore, the digitized age of business tools has allowed users to take advantage of technology for methodic examination of company data. Additionally, with Business Intelligence, small, medium and large enterprises can fully leverage the power of Big Data. All for the purpose of analyzing and developing trends or solutions from complex data. In conclusion, if your business is relatively new or undergoing significant change, B.I software should be considered.



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