Understanding CMS as a platform for Content Management

Understanding a CMS as a platform for Content!

What happens when you need a website that can allow you to host several administrators? Furthermore, what occurs when you’re too busy to run your web system and require a helping hand? Do you end up calling your engineer or developer to update data for you, wouldn’t that be expensive? Would you need to spend more on getting content up on a daily basis since you can’t code? Generally, more modern websites need a form of back-end control and administrative access. It is the only way to ensure efficiency and effectiveness of work in a fast-paced world. Basically, the ability to give multiple site administrators the ability to create, collaborate and manage content. Hence, the possibility of leveraging CMS as a platform. So, what is a CMS and why should the average individual consider it when checking out website building options?

What is a CMS

Firstly, CMS in full stands for ‘Content Management System’. Specifically, a web-based platform with a simplified user-interface for controlling the administrative side and back-end of a web system or website. A CMS as a platform can serve different purposes such as the facilitation of website creation, collaboration, and administrative management. Generally, making it relatively easy for users to create and manage Web site content and carry out certain website manipulation tasks. In the most basic form, a CMS as a platform allows you to literally manage the content your company publishes on its website. Particularly, popular features in a CMS include features that not only allow users to create and publish content but also easily create a custom website through site templates and builders. Additionally, features such as performance monitoring, user analytics tools and Search Engine Optimization (SEO) kits.

Why a CMS as a platform?

As the world wide web grew from static booklet sites to interactive sites with dynamic content, so did the desire for collaboration. This meant fresh, relevant content was needed and hence the desire to easily manage content came to the fore. Specifically, websites need easier daily update capabilities to keep up with user demand for fresh content. Furthermore, more website owners wanted to add, control and edit their own content. For example, when the marketing department wants to update the advertising material, the HR department has to publish new jobs. Additionally, the PR department has to publish press releases, the documentation department has to publish the product documentation, the support department wants to interact with customers online. So, in essence, a CMS as a platform gives multiple users with different levels of permission the ability to manage content for a site or section of content.

A foundation for collaboration

Ideally, Web content management systems provide the foundation for collaboration and flexible content creation. Users can manage the web output without going into computer code whilst giving them the ability to control the timeline of their web content, review and edit. In addition, with more flexibility, various authors can edit web content and take part in its management. Another added advantage is that CMS systems allow websites rank and perform well in terms of SEO, Search Engine Optimization.  In retrospect, most ordinary CMS platforms have a database or content repository that stores page content, meta tags, metadata for search engine bots to crawl. This system can manage any type of content and allow you to control the experience you offer your customers. As a matter of fact, more CMS systems also double as online website builders and we’ll get to that in a minute.

A CMS vs CRM

For the sake of specificity, it is important that I mention both a CMS and CRM. Since they sometimes end up in the same sphere. In many instances, a CMS as a platform is often confused with a Customer Relationship Management (CRM) tool. While a CMS and a CRM share some organizational characteristics, their purposes are different. Generally, in the simplest sense, a CMS manages website content such as text and images. While a CRM manages customer information such as contact information and purchase history. Particularly, a Content Management System allows anyone, even those without a formal technical background, to place content on a website and keep track of it. Additionally, Enterprise Content Management (ECM), shopping Content Management systems like Shopify are common variations of a CMS.

WordPress as a CMS

A conversation about a CMS as a platform would be incomplete without mentioning WordPress. While most people know WordPress as a ‘free blog engine’, it is the world’s most popular CMS. WordPress powers up to 30% of the internet, so that says something. For over two decades, WordPress has provided organizations, small businesses and individuals with the tools to create, publish, and modify website content in a few clicks. With thousands of templates and plugins, WordPress has solidified its self as the industry leader ahead of Drupal, Joomla and its counterparts. Considered the ultimate publishing platform for the Web, WordPress is very flexible for beginners and experienced users. With the WordPress.com and WordPress.org variations available to different users and use cases, WordPress has everything pretty much covered. Utilized by multiple Startups because of its ease of design flexibility, WordPress is safe, reliable and enjoyable to use.

CMS Web Hosts

A CMS can be self-hosted or hosted for you. While some CMS platform owners choose to host theirs on private servers, most users require flexible or shared hosting. That said, to set up any CMS, you must first acquire server space/a host. Several Web hosts have packages and plans that support easy installation of a CMS such as Namecheap and Siteground. They allow small businesses and individuals to buy storage for their CMS platforms and essentially their websites, with one-click installation. Furthermore, the host should then associate a new domain and a selected CMS with your new site and process it immediately. Remember all CMS platforms are required to have back-end admin panel or dashboard to give you access to the required tools you need.

Honourable Mentions.

Since, I love discovering new tech players and unique systems. I thought it would be great to talk about some honourable CMS mentions. Firstly, Adobe Experience Manager which is a comprehensive content management solution for creating websites, mobile apps, and forms. Adobe Experience Manager allows you to manage your marketing content while delivering digital activity throughout the customer’s lifetime to strengthen brand engagement and increase demand. Secondly, we have, Opentext TeamSite, a state-of-the-art web content management platform for digital experience management. Generally, OpenText TeamSite provides an easy-to-use interface for editing content on omni-channels such as websites, mobile platforms, emails, social networks, commerce, and portals.

Conclusion

Lastly, a CMS as a platform should provide a back-end interface. This interface should allow management of rich media, design websites and mobile applications, and content publishing. Furthermore, CMS users can configure the platform to fit their business strategies and adjust their content offerings to achieve optimal ROI. Ultimately, a CMS as a platform should provide convenience and flexibility. Most CMS platforms have high levels of security, analytics, SSL support, regular updates, AES encryption and digital rights management. It is advisable to consider going for a CMS based system whenever you’re thinking of getting a site up. The most ideal CMS platform is WordPress as it allows easier SEO optimization, flexibility and quick setup. So for any of your CMS needs, do kindly reach out to us.

 

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