The recent buzz and hype surrounding tech applications is really hard to miss, especially with what some may term as online ‘convenience services’. Generally, large organizations, medium franchises and small restaurants around the world are all leveraging a form of mobile technology to improve their operations and customer experiences. As observed, many food businesses now have a website and social media magicians to keep your customer informed about various new events. Furthermore, investments in technology are currently a big deal in food companies to improve health and food safety. So, how do you as an entrepreneur improve your food business with Technology?
Unique applications of food business with technology.
Specifically, tech applications are an exciting subject for me for various reasons. The main reason is because the possibilities are still endless since tech continues to become more advance. You can thank Moore’s law for that. Particularly, applications now involve wireless temperature systems. These systems ultimately adopt a proactive approach to food safety and enable restaurants avoid product losses and ensure customer safety. Don’t get me started with the various applications of Artificial intelligence as a channel of the food business with technology. A.I is currently connecting restaurants with the resources needed to build successful relationships with their customers.
Furthermore, more SaaS(software as a service) businesses and services are offering unique desktop and downloadable mobile apps. Such apps are inspiring food-service operators to conduct inspections, keep temperature logs, conduct trainings. Additionally, manage QA forms, access food code information, and much more in the ‘food business with technology’ space. In retrospect, food business with technology currently streamline entire restaurant operations. Essentially, ensuring a firm grip on all the activities of your restaurant. For instance, ERP service providers like Proman, who have bespoke solutions tailor-made for restaurants and food businesses. Ideally, more SaaS providers offer customizable food reservation apps for restaurant owners to consider for table reservations or just custom booking.
Digital innovation in food business with technology.
Beside basic automation, restaurants can further use digital innovation to attract new customers, improve customer service, and increase overall revenue. Generally, leveraging new and innovative products, modern restaurants often update their menus, adding even more burden to complex business processes. Considering food business with technology, digital HACCP and operating systems are enabling multiple savvy restaurant operators to improve their businesses. Digital tools can improve food quality by streamlining and improving line inspections, shift logs, inspections, audits, and other reports. Furthermore, some Restaurants do use tabletop tablets that display their digital menu and allow customers to send their orders directly to the kitchen.
Over the years, technology has changed food production capabilities through robotics and modernized processing techniques. Ideally, thanks to cloud technology, possibilities of maximizing food business with technology have multiplied. Specifically, replacing paperwork, technology now allows you to better track records, have a form of business intelligence and decision support. No longer having to deal with the risk of misplacing paper records, thus enhancing food safety practices and protocols. Eventually, reducing or eliminating food safety incidents and outbreaks in the future. With modern technology, businesses are able to back up records and implement systems that only the right people can access internally. For instance, with simple and secure logging, you can easily prove to food inspectors that your ingredients and appliances are in line with standards, thus protection from litigation.
Social media and the food business with technology.
Restaurant owners previously used flyers to advertise offers in front of their audiences or simply mailbox distribution services. Social media is unavoidable in this modern era, with over 4 billion people on some form of social media in the world. Generally, leveraging social media, you can raise awareness of your business in a world crowded with restaurant offerings. Furthermore, increase your restaurant sales and visibility. Additionally, when integrating technology into restaurant operations, the return on investment is clear, since restaurant customers end up spending more money. Ideally, utilizing social influencers and smart digital marketing campaigns, restaurant managers can ensure digital interactions with customers work optimally. Thus, ensuring repeatability and customer loyalty.
Digital Customer tools
Customer Relationship Management tools (CRMs) are hard to miss. CRM tools like Zoho and Hubspot are enabling multiple food business keep tabs and manage their customer relationships. Furthermore, some do act as reservation systems, storing all guest information in a convenient location. Additionally, tracking reservation history, notes, allergies and important dates. As a matter of fact, when it comes to digital marketing, CRMs are inevitable. For instance, CRMs can run digital marketing campaigns and eventually connect to websites providing digital menus from a mobile application. Resourceful tools and apps connected to CRMS can allow customers to select, order and pay for their meals. Furthermore, they can also join loyalty programs, sign in to their social media accounts, and watch their favourite TV show while enjoying your food venue.
Surprisingly, more and more restaurants are utilizing technology to further train their staff. Gone are the days of having to invest millions to take staff to distant countries for world-class training. Consequently, restaurants are using internet technology to ensure that all employees receive the same training and are equally prepared to take over the daily operation of the restaurant. As well as communication channels which ensure all workers work and collaborate seamlessly. Furthermore, leveraging Food safety management systems range and smartphone apps to fully networked appliance networks that can automatically validate key food safety indicators.
Ideally, technology is currently streamlining the entire kitchen and food processing chains, from preparing vegetables in the kitchen to delivering it directly to the customer. Generally, more restaurants are turning to electronic inventory systems for better visibility of their most important assets. For instance, Leading retailers use Mimeo print to place a single order to deliver print materials such as marketing and education content to any restaurant location. Furthermore, with stringent product requirements for large volumes and the demand for lower prices, good inventory management is imperative. Hence, why some business are turning to the robotic elements help to create a faster environment in which they produce more goods than normal labour.
In conclusion, food business with technology applications are quite endless and spaces for innovation are still available. For instance, more health-conscious people want to know where their food comes from, and as industrial agriculture, GMOs, hormones and carbon emissions are becoming increasingly important, it is becoming increasingly important to know the food life cycle. Technology can improve and affirm such clients. Given that high turnover rates are still a major problem for restaurant operators, the use of digital platforms improves, simplifies and streamlines the process from restaurant to client. Whether mobile applications that connect users to the nearest restaurants and provide them with the required details for table reservations to industrial food robots. The sky is the limit.
A Professional Computer Engineer, technical writer and Software Product Manager, Denis is very passionate about helping businesses create software products and succeed with technology. Denis spends his free time playing the guitar and writing music. Denis passionately believes in sharing any information to help enterprises grow.